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OpenTable Survey Reveals Americans 'Will Fly for Food'
USAgNet - 06/23/2017

OpenTable, the world's leading provider of online restaurant reservations and part of The Priceline Group, announced the findings of its "Will Fly for Food" survey, pointing to growing interest among Americans in culinary travel. According to the survey, two-thirds (66 percent) of Americans would select a travel destination based solely on its culinary offerings, while more than half (52 percent) have already traveled to the country of origin of their favorite cuisine.

"Americans are redefining their travel bucket lists not by where they want to go, but by what they want to eat," said Caroline Potter, Chief Dining Officer, OpenTable. "While traveling, they're also not afraid to experiment with local cuisine, and make more adventurous dining decisions."

Travelers are experiencing leisure destinations via their palate, with a majority (58 percent) "significantly" associating a destination's culture with its culinary scene and dining customs. When deciding on where to dine, nearly 8 in 10 (78 percent) Americans prioritize restaurants that offer "authentic, local flavors." Further underscoring a strong desire to dine like the locals do, fifty-two percent of Americans say they've flown to the country of origin of their favorite cuisine, and nearly 9 in 10 (87 percent) admit they feel more inclined to make adventurous ordering decisions while traveling for leisure.

Vacation planning is not something Americans take lightly, especially when it comes to food. An impressive three-fourths (75 percent) of Americans have booked a reservation in advance of a leisure trip. As far as where they'd like to book their next dream foodie trip, the beloved "City of Lights" -- Paris, France -- takes top prize, followed closely by Florence, Italy. Rounding out the top five dream dining destinations are Barcelona, Spain; New Orleans, Louisiana; and New York, New York.

Just in time for summer travel, OpenTable has curated a list of must-try dishes from dining destinations from around the globe. Those hoping to stamp their culinary passport with new and exciting "dish-tinations" this season might find the below well worth the flight:

Bangkok -- Coconut and turmeric curry of blue swimmer crab at Nahm

Chicago -- Spinach margherita deep dish pizza at Gino's East

Dublin -- Whole split lobster at Lobstar

Florence -- Tagliatelle al sugo at Trattoria Sabatino

Guanacaste -- Trilingual ceviche at HiR Fine Dining

Hong Kong -- Sunday brunch dim sum at Duddell's

London -- Sunday roast at Roast

London -- Meat fruit at Dinner by Heston Blumenthal

London -- Afternoon tea at Fortnum & Mason Diamond Jubilee Tea Salon

Los Angeles -- Zucchini lasagna at Plant Food + Wine

Madrid -- Jamón joselito at TATEL Madrid

Melbourne -- Sticky pork belly at Red Spice Road

Mexico City -- Mole madre at Pujol

Munich -- White sausage and pretzel at Wirtshaus zum Straubinger

Montreal -- Disco poutine at Deville Dinerbar

New Orleans -- Oyster po'boy at Emeril's New Orleans

New York City -- Porterhouse steak at Keens Steakhouse

Oranjestad -- Scallops tempura at The Kitchen Table by White

Paris -- Steak frites at Le Relais de l'Entrecote

San Francisco -- Roast chicken with bread salad at Zuni Cafe

Shanghai -- Double boiled fish maw soup, crab claw, sea whelk in coconut at Jin Xuan

Singapore -- Beef buah keluak at Candlenut

Sydney -- Wood-roasted moran family lamb at CHISWICK

Tokyo -- Kobo rainbow sushi at Itamae Sushi Edo

Vancouver -- Chilled seafood platter at COAST

The survey was conducted online by more than 3,400 OpenTable diners aged 18 and older across the U.S. from April 14 through May 16.


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