Minnesota Ag Connection - 'Super School Breakfast' Campaign to Launch in Rochester

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'Super School Breakfast' Campaign to Launch in Rochester
Minnesota Ag Connection - 02/15/2017

The Minnesota Super Bowl Host Committee Legacy Fund in partnership with Fuel Up to Play 60 and the Midwest Dairy Council; Willow Creek Middle School students and faculty will launch Wednesday morning in Rochester a campaign to bring nutritious breakfast options to communities and schools across the state.

This is an event to celebrate "Super School Breakfast" a year-long campaign from the MNSBHC Legacy Fund and Midwest Dairy Council. Tomorrow, we kick-off the campaign with an event at Willow Creek Middle School. The Super Bowl Legacy Fund and Midwest Dairy Council are excited to present students and staff with the equipment needed to provide an enhanced breakfast program. Please join students and staff at Willow Creek; Rochester Public Schools Superintendent Michael Munoz, Midwest Dairy Council CEO Lucas Lentsch; and Vice President of Legacy and Community Partnerships, MNSBHC, Dana Nelson, for a short program.

Following Wednesday's event, the campaign will continue across Minnesota each week leading up to Feb. 4, 2018 when Super Bowl LII is played at U.S. Bank Stadium in Minneapolis.

The Minnesota Super Bowl Host Committee Legacy Fund is a 501(c)3 charitable effort, charged with executing 52 Weeks of Giving leading up to Super Bowl LII. The Super Bowl Legacy Fund's goal is to build awareness of, and invest in solutions for, a healthier generation of Minnesota kids across the state. Through its grant making and awareness initiatives, the Minnesota Super Bowl Host Committee's Legacy Fund will leverage this single event into a lifetime of good health for the next generation of Minnesotans. For more information on the MNSBHC's Legacy Fund, including an introductory video, please visit www.mnsuperbowl.com/legacy.

Willow Creek Middle School is a public school that teaches grades 6-8 in the Meadow Park community of Rochester. Willow Creek's mission is to inspire, challenge and empower all students with the knowledge and skills required to reach their full potential, to contribute to future generations and to become involved members of a global community.

Midwest Dairy Council is a non-profit organization funded by dairy farmers and works on their behalf to increase dairy sales, foster innovation and inspire consumer confidence in dairy products and practices. Midwest Dairy is funded by check off dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com.

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), founded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 13 million students are making better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 16 million students are getting more physically active during the school day as a result of the program. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research, including tools and resources, in-school promotional materials, a website and student contests.

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