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Mars to Acquire Health Food Provider Foodspring from Fonterra
USAgNet - 07/11/2019

Mars has agreed to acquire a majority stake in German functional food company foodspring from Fonterra, which has stated that it will see a gain of $43 million through the sale.

Once the deal closes, foodspring will become part of Mars Edge, the company's new health and wellness unit founded in 2017, and will continue to operate as a standalone business. Throughout its years with Fonterra, foodspring operated as part of the cooperative's Sports and Active Lifestyle business unit.

"...the partnership gave us immediate and direct access to the fast-growing consumer Sports and Active Lifestyle segment," Kelvin Wickham, COO, Fonterra, told Dairy Reporter. "This is not just about professional athletes or bodybuilders anymore. Today it's about everyday people taking more interest in their health and wellbeing, living longer and leading more active and healthier lives."

Founded in 2013 by Philipp Schrempp and Tobias Schüle, along with their financial co-founding partner ECONA AG, foodspring's business mission follows the principle that "the right food is the key for a fitter, happier, and more productive life".

As a premium brand, the company's portfolio includes protein shakes, snacks and bars, muesli, porridge, beverages, cooking solutions, and supplements that target consumers looking to enhance sports performance, healthy living, and shape.

"We started foodspring because we realised that there was room to innovate the functional food category and better serve consumers for whom fitness and health were central parts of their lifestyles," said Phillip Schrempp, founder and CEO, foodspring. "And once we had started the business we soon discovered that nutrition didn't mean you have to compromise on taste and convenience."

In addition to its food and beverage products, foodspring also offers a food and fitness platform able to customize and personalize consumer experiences with the help of its stand-alone content site that has features such as "Coach", "The Magazine", the "Body Check" recommendation engine, and access to nutritionists via its service team.

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