By Scout Nelson
A winter 2026 webinar series from the University of Minnesota Extension offers fruit and vegetable growers a chance to learn how to reach new markets and strengthen their business strategies.
This online program is designed for aspiring farmers and small to medium-sized producers who want to expand their knowledge and grow their customer base. The January 7 session focuses on practical methods to find and sell to new buyers across the food system.
The webinar will run from 12 to 1:15 p.m. Central time and is free for all participants. Those attending will learn how to establish strong relationships with restaurants, wholesalers, and farm-to-school programs.
The session highlights how thoughtful planning and communication can help growers connect with organizations that value fresh, local produce. The goal is to support farmers in building dependable markets that contribute to long-term business success.
Hosted as part of a weekly winter series, the event features Extension educators, industry specialists, and experienced producers who will share insights on crop planning, irrigation, pest management, and marketing. Participants may register for any number of weekly topics, and a webinar link will be emailed prior to each session.
The University of Minnesota Extension emphasizes its commitment to accessible learning. “University of Minnesota Extension is committed to providing equal opportunity for participation in all programs, services and activities.” Individuals who need accommodation are encouraged to contact the team at least two weeks before the event, so arrangements can be made.
The session will be conducted in English, and interpreter services may be available upon request. Registration is required, and the process is simple for anyone wishing to join. This event provides valuable information that can help growers strengthen their skills, discover new opportunities, and prepare for the 2026 growing season with confidence.
Photo Credit: gettyimages-valentinrussanov
Categories: Minnesota, Business, Crops, Fruits and Vegetables, Weather