Greg Nickerson, Bader Rutter chairman and former CEO, joined a distinguished group of agricultural public relations professionals as the newest member of the Agricultural Public Relations Hall of Fame. Lori Hallowell, an Agricultural Relations Council (ARC) board member, recognized her Bader Rutter colleague during the ARC Annual Meeting, held in Milwaukee. Many thanks to Agri Marketing magazine for sponsoring this award.
The largest advertising agency in Wisconsin and the largest agricultural marketing agency in the country, Bader Rutter doubled its size under Nickerson's leadership. Key clients include Continental Properties, Corteva Agriscience, Zoetis, Milwaukee Bucks, Case IH, Zoro and Trane. Today, Bader Rutter employs 275 individuals in three states.
As chairman, Nickerson splits his time between business development, financial oversight and serving on several non-profit boards representing Bader Rutter. During his three decades at the agency, he has seen it more than triple in size and diversify its client base into many different industries.
Among his accomplishments, Nickerson orchestrated an employee buy-out of the company from its founder in 2008, as well as leading the effort to locate and build a new headquarters in downtown Milwaukee. Active in the Milwaukee community, from industry and trade groups to philanthropic community service, he has served as a long-time board member of the Betty Brinn Children's Museum, and currently serves as president of the board of directors. In 2017, National Agri-Marketing Association (NAMA) named Nickerson NAMA Marketer of the Year.
ARC, New Prague, Minn., is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations.
Categories: Minnesota, Government & Policy