By Jamie Martin
The U.S. soybean sector is set to expand its global reach following new funding from the United States Department of Agriculture. The support is provided through the America First Trade Promotion Program, a recently introduced initiative designed to strengthen overseas agricultural trade.
The American Soybean Association, the U.S. Soybean Export Council, and the World Initiative for Soy in Human Health will work together to use the funding to increase international interest in U.S. soy. The program focuses on giving buyers the tools and knowledge needed to source and promote soy products of U.S. origin.
“This AFTPP funding is a welcome and especially timely opportunity coming just as new trade agreements are opening doors, and diversifying demand for U.S. Soy in international markets,” said Mike McCranie, USSEC Board Chair and South Dakota farmer. “USSEC is eager to turn that momentum and this new investment into export sales and measurable returns for U.S. soybean farmers.”
Industry leaders emphasize that global demand plays a key role in supporting farm incomes. By expanding market access and diversifying export destinations, the program helps reduce reliance on a limited number of markets and improves stability for soybean farmers.
“For soybean farmers, demand is everything,” said Scott Metzger, ASA president and Ohio farmer. “This funding helps strengthen long-term market access and ensures U.S. Soy remains competitive in a global marketplace, keeping American farmers at the forefront of growing global demand.”
The initiative will include training programs for food companies, feed producers, and local processors in growing and emerging markets. It will also encourage the development of soy-based foods in regions facing nutritional challenges, supporting both economic growth and food security.
“The AFTPP funding supports WISHH and U.S. Soy to capitalize on years of market development efforts in developing and emerging markets,” said Morey Hill, WISHH Chair and Iowa farmer. “This funding will allow WISHH to launch new and innovative programs with partners who are eager to try U.S. Soy.”
Sustainability is another major part of the program. Activities will highlight U.S. soy’s environmental practices and its contribution to climate‑smart agricultural systems, which are increasingly valued by international buyers.
Photo Credit: gettyimages-d-keine
Categories: National