By Jamie Martin
AgZen has announced a major expansion of its dealer network, adding more than 200 locations during the second quarter of 2026. The growth increases the availability of the company's RealCoverage technology across North America and supports wider adoption of precision spraying tools.
The expanded network includes leading agricultural equipment dealers serving growers across multiple regions. AgZen said the additions create a strong foundation for future growth and improved customer support.
"What excites me most isn't how fast this happened -- it's the extensive precision ag capabilities these dealers bring for both new and old equipment," said Darin Krantz, Chief Sales Officer of AgZen.
He added, "We now have elite dealers representing John Deere, Case IH, New Holland, AGCO, and more, all standing behind RealCoverage. When equipment partners across competing brands independently reach the same conclusion, that's the strongest signal you can get that growers need this technology.
He continued, “Dealers sign on when a product is easy to sell, delivers a fast return, and makes their growers more successful -- RealCoverage does all three, no matter what logo is on the hood for both new and used sprayers or whose product is in the tank."
RealCoverage uses artificial intelligence to provide spray coverage intelligence in real time. The system helps users understand how effectively crop protection products reach plant surfaces, giving them better information to improve applications.
"We're excited about AgZen's technology and the tremendous value it can add for our commercial applicators and farmers," said Stacy Anthony, CEO of AgRevolution. "What I love most is that they've removed all the reasons to say no. The way AgZen has thought about the dealership program shows they're scaling the right way -- it's not just about the product; it's about making it successful. The structure they've built does exactly that, and it makes RealCoverage very easy to want to carry."
The company says the technology can increase coverage performance while lowering input use. Growers may benefit from reduced crop protection costs and improved returns on spray investments. Agricultural retailers and custom applicators can also gain operational efficiencies through reduced carrier volumes and fewer field interruptions.
AgZen executives stated that broad dealer support shows growing recognition of the value of coverage intelligence within precision agriculture. The technology is compatible with equipment from multiple manufacturers, making it accessible to a wide range of users.
The dealer's expansion follows several important developments for the company, including new investment funding and strategic partnerships with major crop protection organizations. These milestones have helped accelerate commercial growth and market expansion.
"For eight decades, crop protection has run largely on guesswork, with no reliable way to measure how much of an application actually reached the plant," said Vishnu Jayaprakash, CEO of AgZen.
He added, "We are taking off that blindfold. By making coverage measurable, we give the entire value chain an objective standard for what works, which is why demand for RealCoverage now extends well beyond the farm. Coverage intelligence is becoming foundational infrastructure for our industry, ensuring that every dollar finally counts."
AgZen also sees benefits beyond the farm gate. Coverage intelligence can provide useful data for crop protection manufacturers, equipment companies, retailers, and regulators seeking a better understanding of real-world application performance.
Photo Credit: gettyimages-fotokostic
Categories: National